I had the incredible opportunity to produce on a mixed media Live Action / Cell Animation spot for Laundry Studio in collaboration with McCann Health for the prescription Sotytku, which treats plaque psoriasis.

The folks at McCann enpowered us to develop a Developing the hero art style and character design for a real patient testimonial.

We edited down a 45 min testimonial from Sotyktu Patient, David, into a two minute cut, and from there brought his story to life with cell animation, rich colors, sound design, humor and compassion.

The spot was so well received that the this look will be the hero art style for the remainder of this campaign.