Band-Aid Pro Heal Digital Campaign

Role -Sr. Producer, Post Production &VFX,
Production Company - Laundry Studios

Client - Deutsch NY

One of my favorite pieces of Pop Culture Trivia is that Barry Manilow wrote the classic “Stuck On You,” jingle for Band-Aid.

I had the good fortune of collaborating with the good folks at Laundry Studios and Deutsch to Produce some spots that launched a brand new Band-Aid product. When I found out that the team at Deutsch were bringing back the jingle for the campaign, it was Trivia Night Kismet.

We were given the footage of the model putting a Band-Aid on her knee, and then Team Laundry took it from there. Creating the entire Method-Of-Application demo from Leg to Endtag.

We matched the leg via 3D map projection, and replicated the new Pro Heal Band-Aid and told the story of the how the brand is infusing Hypercolloid gels into their product, and capped it with a pack shot animation.

We created a :15s, :10, :06 for all three aspect ratios, for US & Canada, and in total output about 52 Spots.