PELOTON ALL-STAR RIDE

Role - Strategy & Planning
• Collaboration with Peloton Brand Marketing, ESPN Creative Studio and ESPN Production.
• Created timeline and strategy and handed off to Creative Producer to execute delivery.

From ESPN PR:

With the coronavirus pandemic, even athletes and the best Peloton riders are stuck at home, but ESPN and Peloton have combined to bring celebrities and athletes together for an epic, all-out, 20-minute Peloton race.

Sixteen riders competed across two divisions in the Peloton All-Star Ride. If the athletes collectively reach an output of 3,000, Peloton will donate one million meals to the Food Bank for New York City.