NBA Brand Identity

Role - Sr. Managing Producer

Following a $12 billion renewal deal, ESPN wanted to rebrand the look of their NBA coverage with a new animation package, insert package and logo design. Because the design language needed to evolve and expand over the course of the season, we needed an agile, practical system that could develop narratively as the season progressed, and continue to evolve over the lifespan of five years.

Oversaw the timelines, budgets, and collaboration between ESPN’s internal Creative Services team and outside agency Big Block Design Group.

Acting as the Production conduit between ESPN and Big Block Studios, led an internal team of 15 members, providing strategy, planning, and managing the expectations of the ESPN Event and Studio Production, Technology, Marketing, and the working with the league itself.